Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Using Social To Support The Human Dynamic: LiveWorld & SMW14
LiveWorld has been around since basically the beginning of social. Can you tell us more about how the vision that helped create LiveWorld and where you see social going in the next few years? Friedman: Our core team began work in social, or rather online community, all the way back in 1984 and 1985 at […]
Read moreIs Your Company at Risk for Brand Schizophrenia?
At so many companies, the marketing mix is divided into silos. Social media is often bolted on as an afterthought, and frequently handled by a number of different agencies or individuals. The result is often “schizophrenic” messaging, the inconsistency of which confuses and scares off customers. We once had a client whose Facebook page was […]
Read moreHip hop, scientists & pirate hats: How to get your company to work remotely
Shatter the old adage that a company must have everyone under the same roof to have stellar team cohesion. That’s such an outdated and toothless argument, anyway. But how do you make remote working highly productive, income generating and efficient? I dare you to apply the following to your own business. Step 1: Get the […]
Read moreGo Big or Go Home: Using Big Data to Create Marketing Plans that Get Results – Part 2
Don’t Just Grow — Analyze Big data’s ability to harness the explosion of data made possible by technology won’t amount to a hill of beans for you or your company if you don’t know how to use this information to create scalable business and marketing plans. After all, it’s not enough to grow for the […]
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