Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Is Your Company at Risk for Brand Schizophrenia?
At so many companies, the marketing mix is divided into silos. Social media is often bolted on as an afterthought, and frequently handled by a number of different agencies or individuals. The result is often “schizophrenic” messaging, the inconsistency of which confuses and scares off customers. We once had a client whose Facebook page was […]
Read moreHip hop, scientists & pirate hats: How to get your company to work remotely
Shatter the old adage that a company must have everyone under the same roof to have stellar team cohesion. That’s such an outdated and toothless argument, anyway. But how do you make remote working highly productive, income generating and efficient? I dare you to apply the following to your own business. Step 1: Get the […]
Read moreGo Big or Go Home: Using Big Data to Create Marketing Plans that Get Results – Part 2
Don’t Just Grow — Analyze Big data’s ability to harness the explosion of data made possible by technology won’t amount to a hill of beans for you or your company if you don’t know how to use this information to create scalable business and marketing plans. After all, it’s not enough to grow for the […]
Read moreNew Year’s ReSOLUTIONS: Balancing Better
Our company, LiveWorld, through the great efforts of our team, has seen good progress in the last few years. Along with that, we’ve had team members repeatedly come close to burning out—including me. I’d like to see us continue to grow and do well, but in a more balanced fashion. Some of this is better […]
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