Strategy, advice, and inspiration for digital marketing and social media experts

Facebook Launches Trending: Social Marketing Meets Real-Time

January 29, 2014

Posted by: Matthew Hammer, VP- Marketing

Facebook is rolling out a new Trending feature that shows users the most popular topics being discussed on the social network. Unlike Twitter’s trending feature, the Facebook version will show the user hot topics tailored to their individual interests, as well as the most popular topics on Facebook overall. Most users in the United States […]

The Best Social Media Storytelling Throws Customers To The Lions

January 27, 2014

Posted by: Matthew Hammer, VP- Marketing

The following is inspired thinking from Future Buzz community member and LiveWorld CEO, Peter Friedman. If you want to put your finger on the zeitgeist of brand storytelling today, watch the recent GoPro ad, “Lions – The New Endangered Species.” Actually, you could watch any GoPro ad, but I like this one because lions are cuddly […]

Twibel – What Brands Should Know

January 22, 2014

Posted by: Matthew Hammer, VP- Marketing

Courtney Love is being sued by her former attorney for libel based on a statement she made on Twitter. Who’s next? While it’s unlikely that brands or their agencies will be talking smack via their Twitter feeds, should they worry about getting sued for something that’s misconstrued — or for what their followers or fans […]

11 Questions on Content Marketing With Peter Friedman

Posted by: Matthew Hammer, VP- Marketing

We are very excited to welcome Peter Friedman to our expert interview series today! Peter is the Chariman and CEO of LiveWorld, a social content marketing company that provides management of user content through innovative technology, and leading-edge services. Prior to LiveWorld, Peter was VP and General Manager of Apple’s Internet Services Devision, where he […]