Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
The Best Social Media Storytelling Throws Customers To The Lions
The following is inspired thinking from Future Buzz community member and LiveWorld CEO, Peter Friedman. If you want to put your finger on the zeitgeist of brand storytelling today, watch the recent GoPro ad, “Lions – The New Endangered Species.” Actually, you could watch any GoPro ad, but I like this one because lions are cuddly […]
Read moreTwibel – What Brands Should Know
Courtney Love is being sued by her former attorney for libel based on a statement she made on Twitter. Who’s next? While it’s unlikely that brands or their agencies will be talking smack via their Twitter feeds, should they worry about getting sued for something that’s misconstrued — or for what their followers or fans […]
Read more11 Questions on Content Marketing With Peter Friedman
We are very excited to welcome Peter Friedman to our expert interview series today! Peter is the Chariman and CEO of LiveWorld, a social content marketing company that provides management of user content through innovative technology, and leading-edge services. Prior to LiveWorld, Peter was VP and General Manager of Apple’s Internet Services Devision, where he […]
Read moreUsing Social To Support The Human Dynamic: LiveWorld & SMW14
LiveWorld has been around since basically the beginning of social. Can you tell us more about how the vision that helped create LiveWorld and where you see social going in the next few years? Friedman: Our core team began work in social, or rather online community, all the way back in 1984 and 1985 at […]
Read more