Strategy, advice, and inspiration for digital marketing and social media experts

To Maximize Social ROI, Think Like A Pirate

February 21, 2014

Posted by: Matthew Hammer, VP- Marketing

Does it seem like you’re spending a lot of time trying to create compelling, engaging content but still struggling to come up with a social ROI? If you answered “yes,” you’re like many brands that we see across many industries. At SXSW 2014, I led a customer-insights workshop that offered a readily achievable path to social […]

The Social CMO

February 20, 2014

Posted by: Peter Friedman, Founder, Chairman & CEO

Remember those days long ago when people tried to reduce marketing to “the guys who make the ads”? It wasn’t really true then, but it definitely isn’t true now. Today’s successful B-to-B CMO—that is, the one leading their company to growth—isn’t thinking about ad spots so much as she’s thinking about Marketechture, the way a […]

Facebook Paper App: Overview and What it Means for Social Brand Marketers

February 5, 2014

Posted by: Matthew Hammer, VP- Marketing

Summary With the new Facebook Paper app, you could say Facebook is doing what LiveWorld has been doing all along these past 19 years: Using the human touch, scaled by technology. Available February 3, 2014 on the Apple iPhone solely, Paper is the latest mobile social experience offering from Facebook. According to Facebook, Paper is […]

Happy Birthday, Facebook!

February 4, 2014

Posted by: Matthew Hammer, VP- Marketing