Strategy, advice, and inspiration for digital marketing and social media experts

The Social CMO

February 20, 2014

Posted by: Peter Friedman, Founder, Chairman & CEO

Remember those days long ago when people tried to reduce marketing to “the guys who make the ads”? It wasn’t really true then, but it definitely isn’t true now. Today’s successful B-to-B CMO—that is, the one leading their company to growth—isn’t thinking about ad spots so much as she’s thinking about Marketechture, the way a […]

Facebook Paper App: Overview and What it Means for Social Brand Marketers

February 5, 2014

Posted by: Matthew Hammer, VP- Marketing

Summary With the new Facebook Paper app, you could say Facebook is doing what LiveWorld has been doing all along these past 19 years: Using the human touch, scaled by technology. Available February 3, 2014 on the Apple iPhone solely, Paper is the latest mobile social experience offering from Facebook. According to Facebook, Paper is […]

Happy Birthday, Facebook!

February 4, 2014

Posted by: Matthew Hammer, VP- Marketing

Facebook Launches Trending: Social Marketing Meets Real-Time

January 29, 2014

Posted by: Matthew Hammer, VP- Marketing

Facebook is rolling out a new Trending feature that shows users the most popular topics being discussed on the social network. Unlike Twitter’s trending feature, the Facebook version will show the user hot topics tailored to their individual interests, as well as the most popular topics on Facebook overall. Most users in the United States […]