Strategy, advice, and inspiration for digital marketing and social media experts
How a Pharmaceutical Company Gained 107,000 Facebook Likes in One Month
When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly. Turning to Facebook, and with the help of LiveWorld, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook […]
Read moreTop Insights from Superstar Social Marketers in Regulated Industries
Peter Friedman, LiveWorld CEO at Social Media Week. Photo courtesy of Jay Bryant.How do companies delivering social media programs in highly regulated industries ensure smooth collaboration with their legal teams? Involve them early and often, “and bring chocolate!” said Linda Descano, managing director and head of content and social at Citi, during New York’s Social […]
Read moreAgile Dojo: A Question of Choice
For several years there has been a debate raging in the ranks of mountain bikers about wheel size, though first a bit of history. For most of their history, mountain bike wheels came in a single size: 26″ inches. For over 30 years those wheels carried riders and their bikes. A few years ago, the […]
Read moreSocial Media Week 2014: LiveWorld CEO Discusses How To Humanize Corporate Brands
Peter Friedman, Chairman & CEO of LiveWorld, discusses with International Business Times Social Media Week 2014 where the company co-sponsored an event with Pfizer Inc. (NYSE: PFE), which highlighted strategies regulated businesses can use to connect personally with customers in order to turn engagement into business results.
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