Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Top Insights from Superstar Social Marketers in Regulated Industries
Peter Friedman, LiveWorld CEO at Social Media Week. Photo courtesy of Jay Bryant.How do companies delivering social media programs in highly regulated industries ensure smooth collaboration with their legal teams? Involve them early and often, “and bring chocolate!” said Linda Descano, managing director and head of content and social at Citi, during New York’s Social […]
Read moreAgile Dojo: A Question of Choice
For several years there has been a debate raging in the ranks of mountain bikers about wheel size, though first a bit of history. For most of their history, mountain bike wheels came in a single size: 26″ inches. For over 30 years those wheels carried riders and their bikes. A few years ago, the […]
Read moreSocial Media Week 2014: LiveWorld CEO Discusses How To Humanize Corporate Brands
Peter Friedman, Chairman & CEO of LiveWorld, discusses with International Business Times Social Media Week 2014 where the company co-sponsored an event with Pfizer Inc. (NYSE: PFE), which highlighted strategies regulated businesses can use to connect personally with customers in order to turn engagement into business results.
Read moreTo Maximize Social ROI, Think Like A Pirate
Does it seem like you’re spending a lot of time trying to create compelling, engaging content but still struggling to come up with a social ROI? If you answered “yes,” you’re like many brands that we see across many industries. At SXSW 2014, I led a customer-insights workshop that offered a readily achievable path to social […]
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