Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Tips for Small Businesses on Social Media
At Social Media Week in New York, SocialTimes caught up with Peter Friedman, CEO of the social content marketing company LiveWorld. They asked Friedman to give us his advice for small businesses on social media: “Your social media presence is your online party,” said Friedman, so don’t be a boring host. Here are some of his […]
Read moreA BRAVE New Approach To Social Media And Community Building
We’ve come full circle. For most of our existence people sold things to others through one-on-one relationships. It’s only since World War II that mass media has enabled the few to sell to the many with any effect utilizing one-way communication. Now we’re going back to two-way conversations, enabled by new technologies – social media. […]
Read moreSXSW Sneak Peek: Social Content for Valuable Customer Insight and Immediate ROI
Ahoy, mates! On March 8, I’ll be leading a workshop at SXSW, “Begin at the End: Content Planning for Insights,” giving participants a simple and accessible way to boost the ROI of their social programs by focusing on insight. In recent years, it’s become a common practice to post silly or provocative updates just for […]
Read moreHow a Pharmaceutical Company Gained 107,000 Facebook Likes in One Month
When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly. Turning to Facebook, and with the help of LiveWorld, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook […]
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