Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
20 years on: eWorld, Apple's spectacular online 'portal' failure
The Register recently interviewed and spoke with LiveWorld CEO, Peter Friedman, about the original online service and social network he founded and lead at Apple, eWorld. In 1994 Apple launched what some consider the first actual social network, eWorld. Peter led the project at Apple. In this article, Peter talks about the project he headed […]
Read moreSocial Media ROI Doesn’t Start with Measurement, It Starts With Goals
In this article for the American Marketing Association, Peter Friedman, LiveWorld CEO, explains the struggle that many companies, and their CMOs, have with proving the ROI of social media. Peter goes on to offer ways to demonstrate awareness, insight and ROI from social media. He also offers clients examples on attaching ROI and sales to […]
Read moreHow To Create Your Brand Identity On Social Media (3 case studies)
LiveWorld founder and CEO Peter Friedman was interviewed by Sushant of Trep Talks. In the interview Peter shares what it takes to create conversations among and with your customers on social media. Peter also shares his experience at Apple, how his time there affected the rest of his entrepreneurial career, and his work with social. […]
Read moreSocial will Dominate Customers’ Brand Experience
LiveWorld CEO, Peter Friedman, was recently interviewed by the Business Marketing Association’s BMA Buzz about his new book The CMO’s Social Media Handbook. Peter provides an overview of the book and also offers some advice to CMOs. Peter imparts some great advice for CMOs just getting started and considering social media in the interview. “Social […]
Read more