Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
The Social Media Metrics That Support Brand Marketing KPI's
Marketing in the era of social (or the connected consumer) involves brand listening, and allows brands to better understand consumer behavior, to optimize marketing messages that drive acquisition, conversion, or loyalty. Evaluating metrics native to each social media platform is merely the starting point in understanding how content is resonating with consumers. Measuring What Matters What […]
Read moreUsing Social Media For Business? Think Strategically
Our CEO, Peter Friedman, was recently interviewed by Investors Business Daily on how to use social media initiatives strategically for your business. In the interview Peter speaks about his new book, The CMO’s Social Media Handbook, and also offers some tips and best practices to make the most of your social media efforts. Peter explains […]
Read moreBecome the Social CEO
Peter Friedman, LiveWorld CEO, has written about becoming a Social CEO for The CEO Magazine. Peter talks about the transformative power of social media and conversations with customers for a business. Strong executive leadership and support from a CEO can enable a company to leverage social media and the customer’s voice in an immense way. […]
Read more20 years on: eWorld, Apple's spectacular online 'portal' failure
The Register recently interviewed and spoke with LiveWorld CEO, Peter Friedman, about the original online service and social network he founded and lead at Apple, eWorld. In 1994 Apple launched what some consider the first actual social network, eWorld. Peter led the project at Apple. In this article, Peter talks about the project he headed […]
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