Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
CEO, Peter Friedman, Interviewed on Sun Coast Live
Peter Friedman joined Guy Wehman in this interview aired on Sun Coast Live. Listen in as Peter talks about his time at Apple, experiences at the Social Shakeup Conference, and how social media is affecting current day situations in the Middle East & the NFL. Peter also discussed the changing world of marketing and advertising, which […]
Read moreAn Executive’s Guide to Leading Social Media Marketing Across the Organization
LiveWorld CEO, Peter Friedman, has written an informative new article for the C-Suite Network. In the article, Peter shares his experience working in social media with chief marketing officers and marketing executives. He explains how engagement with customers is important, and how to lead on social media across a large enterprise. As Peter states in […]
Read moreLiveWorld’s Peter Friedman shook up Social Media Today’s annual Social Shake-Up
Liveworld’s CEO Peter Friedman was one of many “Who’s Who” of the social media industry who attended Social Media Today’s annual Social Shake-Up. The event took place September 16-17, 2014 in Atlanta, Georgia. Social Shake-Up featured presentations from big names like IBM, Wal-Mart, Bank of America, ESPN, Forbes, Coca-Cola and Netflix, among others. Plus, there […]
Read moreHow to Become the Starbucks of B-to-B Social Media
I first got to know Starbucks CEO Howard Schultz in the late ’90s when I produced a virtual live event that featured both Schultz and Mark McGuire speaking on behalf of a social cause. The event took place on Talk City, a consumer-community website that LiveWorld created and managed during that period. During the run-throughs […]
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