Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Twitter's New Abuse and Harassment Tools
A visible, active presence on a massive social media platform like Twitter has its joys and perils. On one hand, brands have a golden opportunity to listen to and engage with customers “where they live,” but on the other, like celebrities and individuals who’ve found themselves in the middle of hot-button issues, brands can also […]
Read moreScaling Social Media Programs and Maximizing Value Is Easier Than You Think
To paraphrase the late Notorious B.I.G. song, sometimes having more brands can mean more problems, particularly for procurement managers at Fortune 500 companies who need to scale social media programs while still maximizing their value. Redundancy and overwhelmed in-house employees clash with managing user-generated content and protecting the brand. Meanwhile, smaller brands are left to […]
Read moreLiveWorld CEO, Peter Friedman, interviewed on AM Ocala Live
LiveWorld CEO, Peter Friedman, joined AM Ocala Live hosts Larry Whitler & Robin McBlane to talk about social media and The CMO’s Social Media Handbook. He discussed how to improve your strategy, how social media affects music sales and small brands, and what retargeting is. Peter also explained the difference between social media marketing and […]
Read morePeter Friedman of LiveWorld interviewed on the Bob Pritchard Radio Show
In this interview, our CEO, Peter Friedman spoke with Bob Pritchard to give a candid look into the social media and marketing industries. Peter uses his years of experience in the social media industry to discuss with Bob how to do social media effectively, how to respond to a crisis, and the importance of understanding your customers. […]
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