Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Three Things You Need to Know About Facebook Reactions
Facebook recently released five new ways that people can interact with content beyond the traditional like, comment, and share buttons by introducing Reactions, which include: love, haha, wow, sad and angry. While there are many articles that describe how Facebook Reactions will affect social content marketing strategies, today we’re taking a peek at the nuts […]
Read moreUsing Twitter’s Direct Messaging Deep Link to Deliver Better Social Customer Service
Twitter has emerged as a vital customer service platform. With the recent advent of Twitter’s new Direct Messaging Deep Link, brands can more easily deliver social customer service that delights their customers. Customers are increasingly drawn to the convenience and speed of dealing with issues online. They’re rejecting the convoluted phone menus and call center […]
Read moreLands’ End Social Media Backlash: How to Avoid Customer Service Nightmares
Two recent decisions by catalog and online retailer Lands’ End have resulted in boycotts from customers with differing philosophies. In a recent catalog, the brand featured an interview with women’s rights activist Gloria Steinem, part of its Legends Series. Customers were also offered an opportunity to support the ERA Coalition’s Fund for Women’s Equality with the […]
Read moreSocial Customer Service: The New 21st Century Marketing
Customers are demanding the same high level of customer service from brands on social media that they expect from traditional customer support channels. They want fast, personalized answers to their issues and requests. What’s a brand to do when faced with figures like these? 42% of consumers expect a response from companies on social media within […]
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