Strategy & Inspiration for Digital Marketing & Social Media Experts

Only 2% of brands respond consistently on social media

May 16, 2016
Posted by: Matthew Hammer, VP- Marketing

Are you concerned that answering customers online will take up too much time, can’t be regulated, or you don’t have a big enough team to handle incoming issues? By not addressing these issues and creating a social space for you consumers you are losing out on potential consumers and increased revenue. And, you risk falling […]

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Maximize the Customer Experience in a Socially Charged World

Posted by: Matthew Hammer, VP- Marketing

Social customer experience is the chief battleground for brands; it is where consumers’ eyes, ears, minds and hearts are. How can you Maximize the Customer Experience in a Socially Charged World? LiveWorld CEO, Peter Friedman, prepares your brand for battle in his presentation for the Marketing Profs Virtual Conference Series. According to Gartner, 89% of […]

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Social Listening Best Practices for Better Customer Service

Posted by: Matthew Hammer, VP- Marketing

Part 2 in the Series: Social Customer Service Social customer service is growing by leaps and bounds. Nielson found that 33% of customers prefer it to the phone – and that number will only go up. Listening to social conversations and detecting customer service issues are key – you can’t respond to customer questions or […]

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Jenna Woodul Discusses Community with Community Signal

May 11, 2016
Posted by: Matthew Hammer, VP- Marketing

We use online communities everyday. You may even be logged into Facebook or Twitter interacting with friends right now. But, did you know Facebook wasn’t even a thought when online community began? They began over 30 years ago with Apple and our Chief Community Officer and Executive Vice President, Jenna Woodul, was at the start […]

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