Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Patients Are Trying To Engage With You On Social Media. Are You Ready?
It’s time for pharma and healthcare companies to engage with their patients on social media. Because smartphones are the center of the customer and patient experience, patients expect 1-on-1 direct dialogue. Patient engagement is now more important than ever before. These conversations can directly contribute to the patient journey and the overall patient experience. […]
Read moreIncreasing the ROI of Social Media Marketing
Increasing the ROI of Social Media Marketing and Measuring Success Measuring social media success can be a bit more challenging than that of other marketing channels. Nevertheless, it’s a myth that you can’t measure return on investment that’s produced by social media marketing programs. You can. In fact, some of America’s top brands (such as […]
Read moreHow to Resolve Customer Service Issues on Social Media
Part 4 in the Series: Social Customer Service 72% of consumers expect resolution within one hour when using social media for customer service issues, according to Milward Brown Digital. That’s not a lot of time. What’s more, Simply Measured found that for the 30% of brands that do have a dedicated customer service handle on […]
Read moreOver 40% of consumers expect a brand to respond within an hour
Your consumers see your brand as a person who should be ready and willing to interact with them whenever they want. Over 40% of consumers expect brands to respond to them within an hour. By not responding to them, you run the risk of losing current and potential consumers – leading to a decrease in […]
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