Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Pharma Marketers, Start Working With Messaging Apps Now
Its Time to Build an Engagement Playbook for Pharmaceutical Marketing There’s a shift going on in social media right now, a shift back towards more conversational engagement with customers and patients across all social channels, and messaging apps, like Facebook Messenger are the driver. This is great for pharmaceutical companies and pharma marketers. Pharma marketers […]
Read moreUsing Messaging Apps to Spread Cheer (and Brand Loyalty) During The Holiday Season
The Holidays Are Upon Us If you’re a B2C company, particularly in the retail industry, you’re likely gearing up for the holiday season. It’s no wonder, since holiday spending has jumped to more than $800 per person, a gradual increase since the Great Recession in 2009. A good holiday season of sales may account for […]
Read moreAmplifying Digital Marketing Assets in Messenger
Facebook Messenger Is More Than A Conversation Facebook Messenger is changing the game when it comes to communication. Just as email revolutionized how people interact and share information, Messenger offers companies an entirely new channel to reach customers and vice versa. It is transforming a communications channel into a direct, interactive marketing and sales channel. […]
Read moreImprove Patient Engagement in Social Media for Pharmaceutical Companies
The history of pharmaceutical companies and social media is about improving patient engagement, remarkable experiences and conversations Social media represents a huge opportunity for pharmaceutical marketers to improve patient engagement. By creating a variety of disease-state and healthcare communities, they can nurture direct conversations between customers, patients, and their brand. While this can lead to […]
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