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Strategy, advice, and inspiration for digital marketing and social media experts
The Pharmaceutical Marketer's Forecast for 2017: Branded Rx Comes out of the Darkness
Pharmaceutical companies are great at communicating, but are they any good at being social? According to Bowen Craggs & Co., in 2016 four of the top 10 online communicators were pharmaceutical companies. David Bowen, cofounder of Bowen Craggs & Co., said, “A lot of these companies are using their corporate websites and associated social media channels […]
Read moreMessaging Apps – The Fastest Growing Channel for Branded Conversations [Infographic]
Your customers want to ask questions and purchase items through direct-to-brand conversations. Are you ready to engage them in real-time? Learn how to transform your customer experience by integrating messaging apps into your marketing and unlock new levels of loyalty. Share this Image On Your Site using the Embed Code <p><strong>Please include attribution to […]
Read moreYour 2017 Planning Guide On Messaging Apps For Pharmaceutical Companies
Pharmaceutical Marketers, Ready for the Next Social Channel? As a marketer in the pharmaceutical industry, you not only need to plan for how to use social media as a marketing channel, but you also need to think about how to use new channels as they emerge, and all while remaining compliant for adverse events with […]
Read morePharma Marketers, Start Working With Messaging Apps Now
Its Time to Build an Engagement Playbook for Pharmaceutical Marketing There’s a shift going on in social media right now, a shift back towards more conversational engagement with customers and patients across all social channels, and messaging apps, like Facebook Messenger are the driver. This is great for pharmaceutical companies and pharma marketers. Pharma marketers […]
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