Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
OTC Marketers: Use Medical Chatbots to Connect with Patients
When they are sick or trying to manage an illness, one of the first steps many people take is to go online for information. This includes consumers of over-the-counter (OTC) medicines who are trying to find more information about their condition and how to treat it. They may have been diagnosed at the doctor’s office […]
Read more4 Proven Healthcare Social Strategies to Reach Patients & Consumers
There’s one sure-fire way to break through to your patients and customers: having 1-to-1 conversations. And the most practical way to do that is through social media. We’ve found four main healthcare social strategies that every healthcare marketer needs to consider. By tapping into the transformative power of social media, pharmaceutical marketers can increase engagement and […]
Read moreLiveWorld Recognized for Best Customer Service Software in 2016
LiveWorld Social Conversation Management Platform Wins Awards We don’t normally post about awards and recognition we receive, but this is quite the honor. LiveWorld was recognized for two awards in the categories of Software & Technology Innovation and Community Platform Leadership. The first award was for Best Customer Service Software Company 2016 for our innovative […]
Read moreWhose Super Bowl Ads Won Social Media?
Millions of dollars are spent on Super Bowl ads every year, but a big question always remains – was that money well spent? Fortunately, we can turn to social media channels to get instant feedback from consumers to determine winners and losers. There were 150 million Instagram interactions and 240 million Facebook interactions – 40 million […]
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