Strategy, advice, and inspiration for digital marketing and social media experts

4 Proven Healthcare Social Strategies to Reach Patients & Consumers

March 29, 2017
Posted by: Matthew Hammer, VP- Marketing

There’s one sure-fire way to break through to your patients and customers: having 1-to-1 conversations. And the most practical way to do that is through social media. We’ve found four main healthcare social strategies that every healthcare marketer needs to consider. By tapping into the transformative power of social media, pharmaceutical marketers can increase engagement and […]

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LiveWorld Recognized for Best Customer Service Software in 2016

February 7, 2017
Posted by: Matthew Hammer, VP- Marketing

LiveWorld Social Conversation Management Platform Wins Awards We don’t normally post about awards and recognition we receive, but this is quite the honor. LiveWorld was recognized for two awards in the categories of Software & Technology Innovation and Community Platform Leadership. The first award was for Best Customer Service Software Company 2016 for our innovative […]

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Whose Super Bowl Ads Won Social Media?

Posted by: Matthew Hammer, VP- Marketing

Millions of dollars are spent on Super Bowl ads every year, but a big question always remains – was that money well spent? Fortunately, we can turn to social media channels to get instant feedback from consumers to determine winners and losers. There were 150 million Instagram interactions and 240 million Facebook interactions – 40 million […]

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The Pharmaceutical Marketer's Forecast for 2017: Pharma Customer Service goes Digital

January 18, 2017
Posted by: Matthew Hammer, VP- Marketing

Pharmaceutical Customer Service is going Digital Social media has definitely matured. Not only has it become embedded in many people’s daily routine, customers expect their interactions with brands and companies to actually be social. We’re finally at a point that most consumer brands recognize that it’s crucial to provide customer service on social channels. Pharma […]

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