Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
The Key to Conquering Automation in Customer Service
This article was previously published in Smart Customer Service on September 12, 2017. The proliferation of social networks, rapid growth and adoption of messaging apps, in addition to web chat and SMS, can be challenging for brands that want to engage with customers and provide rapid responses. To put it simply, keeping on top of […]
Read moreFacebook Comment Moderation with LiveWorld Software
Moderate Facebook Comments and Enhance User Engagement To allow comments or not to allow comments? Organizations in virtually every industry grapple with this question. Brands crave customer engagement, but active consumer involvement can be a double-edge sword. For every helpful or inquisitive comment, there are likely an equal amount of spiteful, rude and even inappropriate […]
Read moreInfluencer Marketing on Facebook May Have Changed – Only to Get Even Stronger
11Facebook just added new capabilities for brands to boost posts by influencers and some see this as the beginning of the end of influencer marketing as we know it. At LiveWorld, we disagree. To recap, Facebook announced capabilities that help marketers amplify branded content and control their campaigns with creators. It’s now easier for brands […]
Read moreOnline Treatment Communities: Key for Healthcare Companies to Connect with Patients
When facing an illness, one of the first things that patients and caregivers do is go online for information and look to online treatment communities, writes Dawn Lacallade, chief social strategist and pharma practice lead at social media specialist LiveWorld. Once they’re online, they’re likely to find a treatment community – and stay once they […]
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