Strategy & Inspiration for Digital Marketing & Social Media Experts
Does Your Social Media Strategy need a Reboot?
Quarterly reviews are recommended for Pharma Marketers Social media is an incredibly powerful way to connect with your customers, learn more about them, and engage in conversations that become brand experiences that can drive product awareness, increase transactions, and boost loyalty. In fact a 2018 study by Nielsen confirms that social media is ranked as […]
Read moreInvest in Adverse Event Reporting for Pharma Marketing Success
The article was originally published in PM360 on April 26, 2018 As patients continue to discuss their health on a growing number of platforms, including social media, chatbots, messages apps, and various Internet of Things devices like Amazon Echo, it becomes increasingly difficult for life sciences companies to report adverse events in a timely matter. […]
Read moreBumble swipes left on Tinder, declaring itself good David – let's make that "Diana" vs. evil Goliath
Leveraging social media in a crisis Bumble and Tinder are at war. In addition to competing for customers and market position, the two are firing accusations at each other—with Tinder actually filing a lawsuit against Bumble, claiming violation of two of its patents. Bumble accuses Tinder of trying to buy it, intimidate it, and copy […]
Read moreMaking Facebook Marketing Work For You
Using Facebook for your pharmaceutical marketing While Facebook has the best advertising and targeting platform, the recent changes limiting the ability to target consumers by condition or symptom might limit the use of Facebook by healthcare and pharmaceutical marketers in 2018. The Power of Influencers With these changes, pharmaceutical brands should consider using influencer campaigns […]
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