Strategy, advice, and inspiration for digital marketing and social media experts

Harnessing Patient Communities for Pharma Marketing

October 23, 2017
Posted by: Dawn Lacallade, Chief Social Strategist, VP- Healthcare

What do people do when they are sick? Often, even before they call a doctor, they go online. And when they’re facing a health crisis or ongoing illness, more people than ever are turning to social media and online communities before, during, and after diagnosis. In fact, 69% of doctors surveyed said many of their […]

Read more

Is Messaging The Best Channel for Customer Service?

October 19, 2017
Posted by: Matthew Hammer, VP- Marketing

In today’s on-demand world, customers expect to reach customer service almost instantly. Traditional digital channels like web and email no longer provide the experience customers accept. Looking for a sure-fire way to gain the competitive edge? Be there when your customers want you. 41% of companies ignore customer service emails. – Customer Service Benchmark Report 86% of […]

Read more

Add Live Chat to Your Mobile App with LiveWorld’s In-App Messaging Chat SDK

October 3, 2017
Posted by: Matthew Hammer, VP- Marketing

Implement Live Chat with the new LiveWorld Chat SDK We’re all familiar with the term, “There’s an app for that.” App development is at an all-time high and most brands now have apps for their product offerings – for good reason. A whopping 90 percent of consumers’ mobile time is now spent in apps instead […]

Read more

The Key to Conquering Automation in Customer Service

September 19, 2017
Posted by: Matthew Hammer, VP- Marketing

This article was previously published in Smart Customer Service on September 12, 2017. The proliferation of social networks, rapid growth and adoption of messaging apps, in addition to web chat and SMS, can be challenging for brands that want to engage with customers and provide rapid responses. To put it simply, keeping on top of […]

Read more