Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Ethical Leadership is a Choice – The Right One, But Still A Choice
While applauding Duff McDonald’s effort to cast a light on structural ethics problems in business with his Nov 27 Vanity Fair article on the Miseducation of Sheryl Sandberg, I take issue with his placing the blame on the Harvard Business School (HBS). There is more at work here regarding individual choice and overall culture. The […]
Read moreHow Ocasio-Cortez Used Social Media to Beat Crowley
Last week’s election victory by Alexandra Ocasio-Cortez has been widely reported as a stunning upset in part due to her aggressive use of social media. Did she win just because of social media? No. Did social media take her from self-professed goals of impacting the dialogue with a 30-40 point showing to a 57% win? […]
Read moreDoes Your Social Media Strategy need a Reboot?
Quarterly reviews are recommended for Pharma Marketers Social media is an incredibly powerful way to connect with your customers, learn more about them, and engage in conversations that become brand experiences that can drive product awareness, increase transactions, and boost loyalty. In fact a 2018 study by Nielsen confirms that social media is ranked as […]
Read moreInvest in Adverse Event Reporting for Pharma Marketing Success
The article was originally published in PM360 on April 26, 2018 As patients continue to discuss their health on a growing number of platforms, including social media, chatbots, messages apps, and various Internet of Things devices like Amazon Echo, it becomes increasingly difficult for life sciences companies to report adverse events in a timely matter. […]
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