Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Social Media & Government: Cooperation for Saving Lives, Not Censorship
The Louisiana federal judge’s injunction curtailing cooperation between the federal government and social media networks and the state AG’s petitions supporting it are ill-placed politicking and dangerous. I’ve been running, managing, and moderating online communities and social media networks for over 30 years, from leading Apple’s global online communities in the 90s, to moderating AOL, […]
Read moreReddit’s ill-conceived API Pricing & Response to Moderators: What To Do About It
Reddit: Oh what a tangled web we weave, when at first we slap our value creators in the face. While it’s understandable that Reddit wants to monetize its content, the service’s new API charges and its heavy-handed response to moderator protests are ill-conceived. Especially since almost all of the content comes from either these same […]
Read more4 Content Moderation Mistakes Elon Musk Makes & Why Brands Should Stay on Twitter
Elon Musk has bought Twitter and sought to remake it in his own image. That was his first mistake. Every move since then flies in the face of content moderation best practices and is destabilizing Twitter. Still, a good understanding of best practices can save Twitter. Meanwhile, brands can and must continue to make Twitter […]
Read more10 Actual Ways To Fix Social Media Right Now
Lots of talk goes on these days about what’s wrong with Facebook and social media. Much of the conversation focuses on teen self-esteem, misinformation, and privacy. People make generalized fix-it statements, such as “break it up” or “get rid of engagement algorithms,” that realistically won’t solve the key issues. Some suggestions would likely have very […]
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