Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Re-imagining How the Field Force Connects with HCPs
This is Part 2 of 3 in a series: Thinking More Digitally in the Age of Coronavirus The tried and true formula of sustained face to face relationships between HCPs and pharma reps is becoming a thing of the past: The steady decline of rep access coupled with the Covid-19 pandemic, focus our thinking on the […]
Read moreRe-imagining the Conference Experience
This article was previously published in PM360 on March 26, 2020. This is Part 1 of 3 in a series: Thinking More Digitally in the Age of Coronavirus On Friday the 13th, Medscape reported that 26 medical conferences were being cancelled or postponed. Reactions from commenters were mixed, from “remember the Biogen folks,” to “I don’t […]
Read moreSurviving the Coronavirus: a Marketing Perspective
The coronavirus has reached the point where it is becoming top-of-mind for everyone. What was, only a few weeks ago, a new virus impacting one part of China is now rapidly developing into a pandemic covered non-stop in the news. As of Feb 27th, over 80,000 cases and 2,500 deaths have been reported, and 50 […]
Read more3 Superpowers of Patient Stories
Great patient storytelling can take many forms and serve numerous purposes. In our digital world, stories are told every day using blogs, videos and podcasts. And it’s easier than ever to reach target audiences through various social platforms or branded channels. Every patient has a story to tell. For pharmaceutical brands, getting the right patient […]
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