Strategy, advice, and inspiration for digital marketing and social media experts

We are what we say: Why and how news outlets and politicians must manage the talk and behavior they influence

January 12, 2011
Posted by: Peter Friedman, Founder, Chairman & CEO

Written by Peter Friedman and Jenna Woodul In the wake of last week’s shooting in Arizona, debate rages about whether the vitriolic dialogue in politics and news is a cause of the tragedy.We don’t know a direct link exists from that discourse to this disturbed young man’s actions. But we do know that words count. […]

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Social media's future isn't about content; it's about relationships

October 6, 2010
Posted by: Peter Friedman, Founder, Chairman & CEO

Editor’s note: This post from Peter comes as a response to Geoff Livingston’s piece, “The End of the Social Media Adoption Road.” Geoff has a well-thought-out article, but I challenge its fundamental conclusions: 1) “We’re rapidly approaching the end of the technology adoption curve for social media.” 2) “By year end 2011, social media will […]

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