Strategy, advice, and inspiration for digital marketing and social media experts

10 Actual Ways To Fix Social Media Right Now

October 18, 2021
Posted by: Peter Friedman, Founder, Chairman & CEO

Lots of talk goes on these days about what’s wrong with Facebook and social media. Much of the conversation focuses on teen self-esteem, misinformation, and privacy.  People make generalized fix-it statements, such as “break it up” or “get rid of engagement algorithms,” that realistically won’t solve the key issues. Some suggestions would likely have very […]

Read more

Social Media and Nursing: Guidelines for Protecting Patient Privacy Online

June 28, 2021
Posted by: Matthew Hammer, VP- Marketing

Ohio University

Read more

HCPs & Social Media: Bridging Virtual and Real Worlds

March 18, 2021
Posted by: Umar Siddiqui MD, Chief Medical Officer

Umar Siddiqui, MD is Medical Director at LiveWorld and a digital health professional with 15+ years of experience spanning clinical research, health-system leadership, strategy consulting, venture-capital and health technology. HCPs are engaging with providers and patients on social media platforms more than ever. So, how is the virtual world bridged with the real world? Collaborating […]

Read more

Creating Pharma Social Media Content that Breaks Through

March 8, 2021
Posted by: Jena Dengrove, VP- Creative Director

Today, it’s harder than ever for pharmaceutical marketers to capture attention. They face noise from a surge in online usage, new platforms and fewer in-person events. How can marketers keep up and stand out? Keep the following in mind to create attention-grabbing and behavior-changing content. ONE: Understand what your audience wants. Patients want to be […]

Read more