Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Why good relationship marketing is like throwing a party
The way that relationship marketing and social media work is in layers or concentric circles. We like to think and talk about this using a party metaphor. At the core, you have the people who wanted to make the party, or the guests of honor. That’s usually the brand, and its immediate people executing it. To socialize […]
Read moreFacebook Tabs & Apps, Dead or Alive? That’s not the question. Big or small, use them wisely, relative to your goals.
Quite a flurry has ensued over the last several days about the Pagelever study on Facebook tabs being down 53% since Facebook’s launch of Timeline. Hootsuite CEO, Ryan Holmes (@invoker), eloquently argues their near demise, and Strutta CEO, Ben Pickering (@bpicks), equally well taking the position “not so fast.” This isn’t a matter of tabs and apps being good or bad, or the category large […]
Read moreThe impact of declining anonymity on the web
(Editor’s note: The following post by Peter comes as a response to a recent New York Times article, “Upending Anonymity, These Days the Web Unmasks Everyone.” An abridged version of this response was also left as a direct comment to the article) The article raises an important dynamic about the decline of anonymity with some positive and […]
Read moreHow brands can solve their Facebook XXX content problems
Bad content online is not unusual and not a show-stopper for brands. Spam, problematic content such as bad language, hate threats, and harassing behavior online are not unusual or bad things to pin on Facebook. They’re just the nature of online community, and have been since the early days in the mid-’80s through AOL and […]
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