Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Online Healthcare Communities: An Evolving Service Line Marketing Tactic
The pandemic upended and suspended hospital service line marketing. Fear of the hospital, suspension of treatments and procedures and general floating anxiety among HCPs, patients, and caregivers neutralized standard marketing tactics, leaving marketers with a need for alternative ways to message, reach, and persuade constituent audiences. One emerging tactic that combines a genuine level of […]
Read moreG-Med Enters the Walled Gardens Conversation
HCPs are social and curious. They make the most of their time away from direct patient care. Gated physician social communities, known as the “walled gardens” have become a thing. Just like mainstream social media, each private HCP-only platform offers its own experience. Sermo has become a leading social spot for HCPs for sharing drug […]
Read more12 HCP Pharma Social Media Predictions for 2022
This article was originally published in PharmExec.com on Dec 2, 2021. The adoption and growth of social media for HCPs will continue apace in 2022. Social behaviors prompted initially by COVID-19 have become standard operating procedures. Embracing nuances and developing new approaches will distinguish effective competitors from also-rans. For pharma marketers, discerning effectiveness of social […]
Read moreHCP Influencers: 5 Ways to Analyze Digital Opinion Leaders
The pandemic accelerated the number and reach of HCP digital influencers. The urgent scramble for Covid-19 clinical and treatment information pushed the envelope on healthcare providers offering ideas, insights, opinions, and case studies on almost every social media channel. You will be surprised at the number of HCP influencers and the size and scale of […]
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