Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
The Power of Online Communities: An Evolving Service Line Marketing Tactic
We live in a brand-new world—and I’m sure I don’t have to tell you that the way we view hospitals, healthcare systems, medical clinics, and the like is forever and irrevocably changed. The COVID-19 pandemic, of course, is the reason behind this tectonic shift, and institutions that used to be historically trusted and revered for […]
Read moreHealthcare and Pharma on TikTok : Taking a Pulse on the Marketing Opportunities
We’ve all seen the inventive lip-sync routines and hashtag dance challenges. With over 1 billion monthly active users, TikTok has undoubtedly taken the online world by storm. And its surging popularity has already attracted brands eager to join the creator-led platform. But the healthcare industry is generally taking more of a wait-and-see approach. Can they […]
Read moreWhen Social is a Lifeline
“Crazy how reaching out through social media is the most efficient way to get things done. Thank you for helping my parents get their vaccine shots.” That was just one of the many comments consumers and patients reported about the powerful impact of social on their lives during the peak of the Covid-19 pandemic. From […]
Read moreMicro-influencers serve up big returns in social campaigns
Never underestimate the power of loyal ice cream lovers gone social! In just three weeks, they generated 70 posts, 37,000 impressions, 3,000 engagements, 500 clicks to site, an 8% engagement rate and influencer content for dozens more corporate posts. Those were the results micro-influencers delivered to our client, Rite Aid, to amplify its brand message, […]
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