Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Electronic Etiquette: Social Media Manners
You’ve thrown a party to celebrate a milestone birthday and—sometime between the champagne and the crudités—you make a speech about the wonders of, well, you. You boast about giving up simple carbs and the time you shoveled your neighbor’s driveway without being asked. And watch how many push-ups I can do! You wouldn’t do that, […]
Read moreSocial Media and E-Commerce Will Reshape the In-Store Experience
Forty-three percent of adults say they’ve participated in showrooming, according to a Harris Poll from November 2012. Yet, tomorrow’s biggest headline isn’t going to be about how e-commerce cannibalized brick-and-mortar stores. The future lies in integration and leveraging the best of each to grow revenue across the board. Today’s savviest retailers are rethinking the very […]
Read moreLeading a Networked World
Leading a networked world, by Peter Friedman. Click here to download the article.
Read moreThe High Value Of Facebook, Engagement Brand Building
This blog post is an extract from the Huffington Post’s article “A Different View: Why Facebook Is Worth More & Wall Street Is Wrong“ written by Peter Friedman Facebook is bringing new and greater value for consumers and marketers through innovative models of engagement brand building. Critics, ranging from the advertising to tech to Wall […]
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