Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Supercharging Social In 2023 and Beyond
When Elon Musk walked into Twitter’s headquarters after buying the social media platform, the world knew changes were coming. Musk’s purchase caused waves within the industry resulting in some users moving to other platforms in the interim. Mastodon, a social media platform started in 2016 which mimics Twitter’s looks and feel, gained 230,000 users following […]
Read moreSocial is Serious Business
Social media is serious. It’s become the new playing field for brands vying for the attention of healthcare providers (HCPs). Everyone is familiar with the platforms. And everyone, brand leaders and agencies, claim to be social media experts. But the game has become more strategically, creatively, and technically complex and competitive. Features, functions, and advertising […]
Read moreThe Balancing Act of Crisis Management
A social media crisis can happen to any company at any time; yet even the best crisis management plan can fail if it’s not executed well. While crisis management is an all-hands-on-deck situation, it’s also a balancing act. So how do you keep from losing your footing? Use these strategies to help make sure your […]
Read more3 Essentials of Social Media Content Moderation
Every brand requires content moderation services to protect its reputation and fulfill its responsibility of making its social media channels safe. Yet many brands fail to fully recognize how moderation can operate as a tool to build authentic engagement and powerful emotional connections. LiveWorld believes that three principles move content moderation from a reactive to […]
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