Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
What is Real Social Media Engagement?
At some point, every social media director has to sit down and show their boss that their social strategy is “working.” When that moment comes, they typically turn to an engagement metric—say, the ratio of average total of likes, comments and shares on posts to the total number of fans. This isn’t a bad metric. […]
Read moreHow to Scale Social and Maintain Customer Engagement in Regulated Industries
Social media marketing for companies in regulated industries poses special challenges—challenges such companies can, and should, face if they wish to remain competitive. The ability to engage deeply with customers in social will increasingly define the world’s best-of-class products and companies. Drawing on our experience at LiveWorld, working with major brands in the pharmaceutical and […]
Read moreSocial Media Safeguards for Healthcare and Regulated Industries
Social media has tremendous power as a tool for effective, affordable marketing and customer service — and yet many companies in highly regulated industries, such as healthcare, avoid engaging it for fear of the legal and regulatory challenges it introduces. As the CEO of a company that works with major brands in the regulated pharmaceutical […]
Read moreShelly Palmer Digital Leadership Podcast Episode #37 – Peter Friedman, Chairman and CEO of LiveWorld
LiveWorld is a trusted social media moderation partner to the world’s largest brands, and it provides brands a competitive advantage through management of user content, amplifying brand presence and increasing customer loyalty. Shelly talks to LiveWorld’s Chairman and CEO, Peter Friedman, to find out some more about the company. What differentiates LiveWorld from other similar […]
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