Strategy & Inspiration for Digital Marketing & Social Media Experts
Pinterest: A New Frontier for Pharma Social Marketing
As social platforms evolve, Pinterest has emerged as an exciting opportunity for pharmaceutical marketers. Recently allowing pharma ads, Pinterest offers a distinct environment compared to other social networks, making it a compelling choice for brands seeking positive engagement and impactful advertising. A Platform of Ideas and Positivity Unlike traditional social networks focused on personal connections, […]
Read moreThe Unique Value of Social Media Comments in Pharma
Peer advocacy—patients sharing their own stories, encouraging others, and even addressing misinformation—is a powerful tool for brands, especially in industries like pharma where patient trust and adherence are vital. Here’s a look at why peer advocacy is effective and how it brings unique value to patients and brands alike. Why Patients Trust Peer Advocacy A […]
Read moreWhy Meta’s Relaxed Content Moderation Makes Brand Protection More Critical Than Ever
As Meta continues to adjust its content moderation policies, brands face heightened risks in maintaining their reputation and community standards across Facebook and Instagram. These changes make professional moderation services more essential than ever for protecting brand integrity and fostering healthy online communities. The Shifting Landscape of Meta’s Moderation Meta has begun taking a lighter […]
Read more2025 Pharma Digital Marketing and Social Media Trends
The rapid evolution of the digital marketing landscape has significant implications for pharma marketers. While 2024 has been a polarizing year globally, marked by societal, political, and economic shifts, these dynamics are influencing healthcare consumer behavior and expectations. As we move into 2025, pharma marketers should look to adapt to these changes. To navigate a […]
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