Strategy & Inspiration for Digital Marketing & Social Media Experts

The FDA’s Crackdown Is Here: LiveWorld Helps Pharma Stay Ahead of What’s Next

September 18, 2025
Posted by: Peter Friedman, Founder, Chairman & CEO

We Know You’ve Seen the Headlines By now, every pharma marketer has heard about the FDA’s tougher stance on drug advertising. The New York Times even ran an opinion piece penned by the new FDA Commissioner himself, signaling just how high this issue sits on the agenda. But here’s the bigger truth: it’s not just […]

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Pharma TV Ads in the Crosshairs: Why the FDA Crackdown Demands a Digital Pivot

September 10, 2025
Posted by: Peter Friedman, Founder, Chairman & CEO

The News That Changes Everything On September 9, 2025, the FDA issued a wave of warning letters and enforcement actions against pharmaceutical advertising. Regulators signaled a tougher stance on direct-to-consumer (DTC) ads, including a renewed focus on broadcast TV commercials that have long relied on the “adequate provision” rule to sidestep full disclosure of risks. […]

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Remote Is Here To Stay!

March 25, 2024
Posted by: Peter Friedman, Founder, Chairman & CEO

Our company, LiveWorld, survived when 80% of Internet companies folded in the 2001 crash and subsequently through other ups and downs in part because we became remote-centric. With two decades of operating a successful company whose employees work virtually 100% from home and are spread around the country in 46 states, for the first time […]

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Social Media Is Not The Cause of Youth Violence – But It Can Be The Solution

August 17, 2023
Posted by: Peter Friedman, Founder, Chairman & CEO

On August 8, 2023, an Atlantic and ProPublica article by Alec MacGillis was published and stated that social media could be fueling youth homicides. Today, I’d like to respond to that with a different point of view. The article covers an important subject and raises many good points. However, I do have some issues with […]

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