Liveworld

Peter Friedman, LiveWorld CEO, has written about becoming a Social CEO for The CEO Magazine. Peter talks about the transformative power of social media and conversations with customers for a business. Strong executive leadership and support from a CEO can enable a company to leverage social media and the customer’s voice in an immense way. Peter shares tips that he sees other CEO’s taking to make the most of social media.
Among the tips are:

• Communicate a social vision
• Make a practical commitment
• Shine a light on social wins

In the article, Peter shares more actions that a CEO and businesses can take to take advantage of social media, and how it can lead to real change.
Continue reading here.