Liveworld
post by: Matthew Hammer, VP- Marketing Launched only four years ago, Pinterest is already the #1 ecommerce traffic driver. And with more than 70 million registered users, rapid growth and the launch of new business features, it has become a highly attractive channel for business that deserves full consideration to be a part, even a big part, of social media plans. […]
post by: Matthew Hammer, VP- Marketing A visible, active presence on a massive social media platform like Twitter has its joys and perils. On one hand, brands have a golden opportunity to listen to and engage with customers “where they live,” but on the other, like celebrities and individuals who’ve found themselves in the middle of hot-button issues, brands can also […]
post by: Matthew Hammer, VP- Marketing To paraphrase the late Notorious B.I.G. song, sometimes having more brands can mean more problems, particularly for procurement managers at Fortune 500 companies who need to scale social media programs while still maximizing their value. Redundancy and overwhelmed in-house employees clash with managing user-generated content and protecting the brand. Meanwhile, smaller brands are left to […]
post by: Matthew Hammer, VP- Marketing LiveWorld CEO, Peter Friedman, joined AM Ocala Live hosts Larry Whitler & Robin McBlane to talk about social media and The CMO’s Social Media Handbook. He discussed how to improve your strategy, how social media affects music sales and small brands, and what retargeting is. Peter also explained the difference between social media marketing and […]
post by: Matthew Hammer, VP- Marketing In this interview, our CEO, Peter Friedman spoke with Bob Pritchard to give a candid look into the social media and marketing industries. Peter uses his years of experience in the social media industry to discuss with Bob how to do social media effectively, how to respond to a crisis, and the importance of understanding your customers. […]
post by: Matthew Hammer, VP- Marketing Our CEO, Peter Friedman, met with Paul Sladkus of Good News Broadcast, to discuss The CMO’s Social Media Handbook. Listen as Peter explains the book to Paul and how it can be used by brands to improve their social media strategy. Topics explored include: mitigating PR landmines, responding to social media crises, legal and privacy issues, […]
post by: Matthew Hammer, VP- Marketing What does this mean for your brand? Download the Point of View on the new law below. SB 568, a California law stipulating new requirements for protecting the privacy of teens online, is set to go into effect on January 1, 2015. LiveWorld has written a POV document with recommendations on the new law. Download […]
post by: Matthew Hammer, VP- Marketing LiveWorld CEO, Peter Friedman, joined hosts, Bulldog, Coach, Big Al Reno, and CJ on Bulldog and the Rude Awakening show to answer their questions about social media. How does social media work and is there too much of it currently? How can you create a social media strategy with dedicated people behind it? How do […]
post by: Matthew Hammer, VP- Marketing Engagement, strategy, and moderation are all critical for establishing a strong brand identity on social media, which leads to a consistent customer experience and ROI from these channels. Yet even Fortune 500 companies struggle with it, from creating a cohesive strategy, executing programs, and finding the right part of the organization to manage different platforms. It’s a […]
post by: Matthew Hammer, VP- Marketing Peter Friedman joined Guy Wehman in this interview aired on Sun Coast Live. Listen in as Peter talks about his time at Apple, experiences at the Social Shakeup Conference, and how social media is affecting current day situations in the Middle East & the NFL. Peter also discussed the changing world of marketing and advertising, which […]