Liveworld
post by: Matthew Hammer, VP- Marketing Planet of the Chatbots What exactly is a chatbot and why are we hearing so much about them lately? It’s a software-based persona you can talk to to perform tasks, find information or simply for entertainment. They have become quite prolific as more companies enlist their help for customer service. We recognize them as the […]
post by: Matthew Hammer, VP- Marketing Marketing Strategies Are Changing Every B2C company has something in common: they want to increase sales. How each company goes about doing it varies tremendously. How do you market your company? How do you get your foot in the door? How do you close the deal? As we all know, the internet has changed things. […]
post by: Matthew Hammer, VP- Marketing Using Facebook Messenger for Customer Service Every B2C company is faced with the same challenge: how do you engage with your customers when they are a moving target? Gone are the days of mass advertising and broadcast marketing techniques. Customers are smarter and more mobile than they were even five years ago. They don’t want […]
post by: Matthew Hammer, VP- Marketing Every year social media marketers are pinched on proving the ROI of their programs and social media activity in general. Even the largest and most innovative companies that have used social media since Facebook first allowed brand pages are still struggling to justify their social media spend. Wouldn’t it be great to have straightforward data […]
post by: Matthew Hammer, VP- Marketing It’s time for pharma and healthcare companies to engage with their patients on social media. Because smartphones are the center of the customer and patient experience, patients expect 1-on-1 direct dialogue. Patient engagement is now more important than ever before. These conversations can directly contribute to the patient journey and the overall patient experience. […]
Increasing the ROI of Social Media Marketing and Measuring Success Measuring social media success can be a bit more challenging than that of other marketing channels. Nevertheless, it’s a myth that you can’t measure return on investment that’s produced by social media marketing programs. You can. In fact, some of America’s top brands (such as […]
post by: Matthew Hammer, VP- Marketing Part 4 in the Series: Social Customer Service 72% of consumers expect resolution within one hour when using social media for customer service issues, according to Milward Brown Digital. That’s not a lot of time. What’s more, Simply Measured found that for the 30% of brands that do have a dedicated customer service handle on […]
post by: Matthew Hammer, VP- Marketing Your consumers see your brand as a person who should be ready and willing to interact with them whenever they want. Over 40% of consumers expect brands to respond to them within an hour. By not responding to them, you run the risk of losing current and potential consumers – leading to a decrease in […]
post by: Matthew Hammer, VP- Marketing Part 3 in the Series: Social Customer Service Customers have high expectations for social customer service. At LiveWorld, we’ve found that 42% of consumers expect a response from companies on social media within an hour. However, many companies are failing miserably at meeting those expectations – 33% of consumers who reach out on social media for […]
post by: Matthew Hammer, VP- Marketing Are you concerned that answering customers online will take up too much time, can’t be regulated, or you don’t have a big enough team to handle incoming issues? By not addressing these issues and creating a social space for you consumers you are losing out on potential consumers and increased revenue. And, you risk falling […]