Liveworld
post by: Matthew Hammer, VP- Marketing Millions of dollars are spent on Super Bowl ads every year, but a big question always remains – was that money well spent? Fortunately, we can turn to social media channels to get instant feedback from consumers to determine winners and losers. There were 150 million Instagram interactions and 240 million Facebook interactions – 40 million […]
post by: Matthew Hammer, VP- Marketing Pharmaceutical Customer Service is going Digital Social media has definitely matured. Not only has it become embedded in many people’s daily routine, customers expect their interactions with brands and companies to actually be social. We’re finally at a point that most consumer brands recognize that it’s crucial to provide customer service on social channels. Pharma […]
post by: Matthew Hammer, VP- Marketing Pharmaceutical companies are great at communicating, but are they any good at being social? According to Bowen Craggs & Co., in 2016 four of the top 10 online communicators were pharmaceutical companies. David Bowen, cofounder of Bowen Craggs & Co., said, “A lot of these companies are using their corporate websites and associated social media channels […]
post by: Matthew Hammer, VP- Marketing Your customers want to ask questions and purchase items through direct-to-brand conversations. Are you ready to engage them in real-time? Learn how to transform your customer experience by integrating messaging apps into your marketing and unlock new levels of loyalty. Share this Image On Your Site using the Embed Code <p><strong>Please include attribution to […]
post by: Matthew Hammer, VP- Marketing Pharmaceutical Marketers, Ready for the Next Social Channel? As a marketer in the pharmaceutical industry, you not only need to plan for how to use social media as a marketing channel, but you also need to think about how to use new channels as they emerge, and all while remaining compliant for adverse events with […]
post by: Matthew Hammer, VP- Marketing Its Time to Build an Engagement Playbook for Pharmaceutical Marketing There’s a shift going on in social media right now, a shift back towards more conversational engagement with customers and patients across all social channels, and messaging apps, like Facebook Messenger are the driver. This is great for pharmaceutical companies and pharma marketers. Pharma marketers […]
post by: Matthew Hammer, VP- Marketing The Holidays Are Upon Us If you’re a B2C company, particularly in the retail industry, you’re likely gearing up for the holiday season. It’s no wonder, since holiday spending has jumped to more than $800 per person, a gradual increase since the Great Recession in 2009. A good holiday season of sales may account for […]
post by: Matthew Hammer, VP- Marketing Facebook Messenger Is More Than A Conversation Facebook Messenger is changing the game when it comes to communication. Just as email revolutionized how people interact and share information, Messenger offers companies an entirely new channel to reach customers and vice versa. It is transforming a communications channel into a direct, interactive marketing and sales channel. […]
The history of pharmaceutical companies and social media is about improving patient engagement, remarkable experiences and conversations Social media represents a huge opportunity for pharmaceutical marketers to improve patient engagement. By creating a variety of disease-state and healthcare communities, they can nurture direct conversations between customers, patients, and their brand. While this can lead to […]
post by: Matthew Hammer, VP- Marketing Where Everyone Knows Your Name In the past, companies who wanted to engage with customers and prospects did so with face-to-face interactions as the person visited the business. Whether the neighborhood grocery or car dealership, relationships were the basis of most interactions. The better you knew your customers, the greater the chance they would stay […]