Liveworld
post by: Matthew Hammer, VP- Marketing Brands that have successfully managed adverse events in social media have one thing in common: all have buy-in from their pharmacovigilance (PV) team. Below is a primer that all pharma marketers needs to know about working with PV – and how to make the most of this crucial partnership. “Companies need to develop their own […]
post by: Matthew Hammer, VP- Marketing Commitment to using Social Media for Pharma Pharmaceutical marketers are increasingly relying on social media to have a direct dialog with consumers. They know that this dialog can help consumers better understand the patient journey. It can also ease a patient’s pain, offer sympathy, foster loyalty, and provide insights to improve marketing. Once a brand […]
post by: Matthew Hammer, VP- Marketing This article was previously published in VentureBeat on June 27, 2017 by Jason Kapler. Technology is rapidly changing the customer service arena. Over the past few years, automated phone calls, social media, live chat, and instant messaging customer service strategies have become common place. Some even speculate that chatbots and other automation may eventually replace […]
post by: Matthew Hammer, VP- Marketing This article was previously published in Loyalty360 on July 5, 2017 by Jason Kapler. We live in an on-demand, 24/7 world. Customer service expectations have never been higher. When issues or questions arise, the acceptable speed of response is becoming shorter. Companies slow to answer risk jeopardizing customer loyalty. In a recent study, 53% of […]
post by: Matthew Hammer, VP- Marketing This article was previously published in AdWeek on April 10, 2017 It’s time marketers put down the megaphones and join in a dialog with each customer Marketing tactics are changing. Consumers are bombarded with marketing messages from every possible channel. Television, radio and satellite commercials are not to be outdone by print ads, pop-up ads, […]
post by: Matthew Hammer, VP- Marketing This article was previously published in MarTech Advisor on April 4, 2017 Brands are personalizing messages with consumers to strengthen their emotional connections. Jason Kapler, Vice President of Marketing at LiveWorld, covers how messaging apps have opened new opportunities for brands to engage in more human-to-human conversations Brands are getting personal with consumers by strengthening […]
post by: Matthew Hammer, VP- Marketing This article was previously published on Customer Think on March 28, 2017. Should a brand adopt Facebook Messenger as part of its marketing strategy? There are many advantages, use cases and benefits for businesses to deploy and use messaging apps. All a marketer needs to do is look at where the consumer is spending their […]
post by: Matthew Hammer, VP- Marketing When they are sick or trying to manage an illness, one of the first steps many people take is to go online for information. This includes consumers of over-the-counter (OTC) medicines who are trying to find more information about their condition and how to treat it. They may have been diagnosed at the doctor’s office […]
post by: Matthew Hammer, VP- Marketing There’s one sure-fire way to break through to your patients and customers: having 1-to-1 conversations. And the most practical way to do that is through social media. We’ve found four main healthcare social strategies that every healthcare marketer needs to consider. By tapping into the transformative power of social media, pharmaceutical marketers can increase engagement and […]
post by: Matthew Hammer, VP- Marketing LiveWorld Social Conversation Management Platform Wins Awards We don’t normally post about awards and recognition we receive, but this is quite the honor. LiveWorld was recognized for two awards in the categories of Software & Technology Innovation and Community Platform Leadership. The first award was for Best Customer Service Software Company 2016 for our innovative […]