Liveworld
post by: Matthew Hammer, VP- Marketing Many brands are using Facebook as a customer-service channel as well as a brand presence/marketing channel. People ask questions or raise issues on the Wall, and the brand speaks back, showing how responsive it can be. Great, right? But think of the times you’ve wanted to share an opinion about a product or ask a […]
post by: Matthew Hammer, VP- Marketing Just because your brand team is sound asleep in the middle of night doesn’t mean your customers and Facebook fans are. And if they regularly visit your Page with questions, complaints, or customer-services issue that simply can’t wait until morning to be addressed, good business would dictate having someone available to monitor incoming content and then […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson Don’t forget to make your company’s Facebook Page human … especially if you want to reach humans! That was one of my favorite takeaway from yesterday’s outstanding MarketingProfs webinar on Facebook marketing by Ekaterina Walter (pictured), a social media strategist at Intel. Ekaterina’s talk mixed big-picture Facebook marketing strategy for businesses and brands with the nitty-gritty […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson Will optimizing content for the Facebook News Feed (NFO) emerge as a critical skill for marketers in 2011? Paul Dunay thinks so, and includes the rise of NFO in his list of 11 B2B marketing predictions for the coming year. Here’s why Paul is right on the money with his prediction: There […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. If your business or brand is developing its Facebook marketing and engagement plan, the Buffalo Wild Wings Facebook Page is a case study worth checking out. In an outstanding presentation at last week’s 2010 WOMMA Summit, Paul Fresher, director of media for the restaurant/sports bar chain Buffalo Wild Wings (BWW), and […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson charity: water has just kicked off its most ambitious September birthday campaign ever. Through the end of September, the nonprofit is asking people to “give up their September birthdays” to raise $1.75 million and provide clean drinking water for the Bayaka people of the Central African Republic. Its a […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. Earlier this month I posted about a Social Media Breakfast Ottawa presentation from Tara Hunt, who suggested that the customer-service successes of Comcast may be overblown. Following the breakfast, I also sat down with Tara for a video interview that included some questions about her Comcast remarks. SHOW NOTES * […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. The main drawback of working remotely is that I can’t connect face-to-face on a more regular basis with my co-workers, like Mark Williams (at right in the above screenshot). Mark is a senior community manager at LiveWorld who’s been in the business of managing online communities for a decade. Listen […]
post by: Matthew Hammer, VP- Marketing This is the first in a series of conversations that recorded at the 2008 Online Community Summit, held in Sonoma, California on October 9-10, 2008. (Written by former LiveWorld employee, @BryanPerson) Chrystie Hill is the director of community services for WebJunction.org, a professional-development and social-networking community for library staff. She also blogs at Libraries Build Communities. In our […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson Peter Kim generally isn’t afraid to stir things up, and today was no exception. Peter led a spirited discussion this morning about the value of social media marketing at Austin’s third Social Media Breakfast, a monthly breakfast event I co-organize with Dell’s Amie Paxton. Some questions Peter had us thinking […]