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Following a discussion that he led at the BDI Social Communications & Healthcare 2011 roundtables last week, our LiveWorld Sales VP, Jay Bryant, checks in with Pixels & Pills’ Sarah for a conversation about social media’s impact on the pharmaceutical industry. In the interview, Jay addresses the concern that many pharma brands raise as they participate in social […]
August 15, 2011 looms as the date when disease-state and over-the-counter (OTC) pharma brands will no longer be able to prevent fans from commenting on their Facebook Pages. This also means an obligation to watch for and report all adverse events (AE) on the Page. So how much AE content should pharma brands realistically expect? To […]
Written by former LiveWorld employee, @BryanPerson. The Google+ social network launched to great fanfare last week, and has attracted plenty of digital ink, activity, and experimentation in the 10 days since, particularly among the early-adopter crowd. We still think it’s way too soon to draw any definitive conclusions about Google+’s place in the social media landscape, but […]
“It should be noted that when your order came in earlier, a few of us sat around at break and talked about how awesome your taste and decision-making ability was. We hope you had a wonderful time on the site; we enjoyed cyber-hanging out with you.” The company who sold me boots last month […]
Many of the events we celebrate are keyed to relationships. Among them: Father’s Day, when we think of one life’s essential relationships; graduations, when we celebrate the achievement of our those who may be related via family or friendship; and weddings, when two who have developed a close personal relationship tie the knot. While these relationships are […]
In an interview from the summer 2011 edition of “sparks,” from Catalyst Strategies, LiveWorld CEO Peter Friedman explains how “social media is transforming interactions and brands through dialogue and relationships.” In the full Q&A interview that is embedded as a shareable/downloadable PDF at the bottom of this post, Peter also addresses these topics: How to […]
Written by former LiveWorld employee, @BryanPerson. During our “31 Days of Facebook Marketing” series this month, we’ve covered several of the components that are needed for an effective Facebook brand marketing plan and program. To tie it all together, we’re mashing together our best practices into three key areas: creating content, advertising, and building the […]
Written by former LiveWorld employee, @BryanPerson. Should you depend on filtering tools to protect your brand against Facebook spam? In our view: no. And in a comment to an outstanding post from Intel’s Ekaterina Walter earlier today on “How to Respond to Facebook Attacks,” I explain why. Here’s the crux of my comment: I would suggest that businesses […]
If you’re in the business of listening and talking to your customers on Facebook, then you need a strong plan for brand response. From deciding whether, when, and how often you’ll respond to fan feedback and questions, there’s a whole range of issues to consider. As a guide for that planning, we’ve come up with this […]
The list of successes for Eric Whitacre is a long one, including: His compositions have been commissioned and performed around the world by groups ranging from school music classes to the highest levels of professional ensembles; A US iTunes Store search returns 150 albums containing his music, including his own chart-topping 2010 release of Light […]
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post by: Matthew Hammer, VP- Marketing