Liveworld
post by: Matthew Hammer, VP- Marketing “Bah, humbug!” No, that’s too strong ‘Cause it is my favorite holiday But all this year’s been a busy blur Don’t think I have the energy – The Waitresses, Christmas Wrapping For brands large and small, customer service conducted online and via social media is crucial, and this time of year, it’s an even bigger […]
post by: Matthew Hammer, VP- Marketing written by former LiveWorld employee, Ryan Morris As brands have rushed toward social media and now attempt to evaluate what it’s doing for their businesses, we’re all very interested in how it’s going. What are we getting out of it? Who’s doing it best? What are they doing that makes it better? We’ve always thought […]
post by: Matthew Hammer, VP- Marketing @Spitz interviews Jay Bryant, Vice President of Sales at LiveWorld at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012.
post by: Matthew Hammer, VP- Marketing With Halloween on the way, treats are something to look forward to, but the real challenge for brands is effectively dealing with the tricks. Social media pranks — small, thoughtless ones as well as those perpetrated by dedicated online trolls — can spur a real crisis for any brand, so it’s important to be prepared […]
post by: Matthew Hammer, VP- Marketing Do you schedule and publish your social media content on Facebook or Twitter using tools like Buddy Media and Hootsuite? If you’re managing a content calendar that includes 50 or more posts per month and spans across social channels, publishing tools make good sense and ensure consistency in post quality. But these tools come with […]
post by: Matthew Hammer, VP- Marketing LiveWorld is proud to be listed as one of the companies included in the Facebook® announcement of its new Preferred Marketing Developer (PMD) program, in the Pages category. With proven experience scaling social media programs through moderation, insight and community programming, LiveWorld is now a Facebook Preferred Marketing Developer, qualified by the PMD program in Pages. […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. Facebook has unveiled a slew of changes to its platform and the user experience over the past week, including the major announcements and launches at last week’s f8 conference. What does it all mean for brands? Here’s our walkthrough of the most relevant changes: New Timeline for user profiles now; […]
post by: Matthew Hammer, VP- Marketing Facebook has announced a sweeping set of sharing and privacy changes for users, including a “phasing out” of its check-in based structure for Places. While dwarfed by the news of Steve Jobs departure from Apple, these changes have many pundits declaring defeat for Facebook and a triumph for Foursquare in the field of location-based services. I disagree. I think Facebook is […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. We regularly work with our brand clients on scenario and workflow planning for customer service and brand response on social channels, particularly Facebook. Social media is transforming customer service, and we find that many brands are still catching up and adapting to the always-on, public, and conversational nature of […]
post by: Matthew Hammer, VP- Marketing “I like being famous when it’s convenient for me and completely anonymous when it’s not.” – Catherine Deneuve The recent launch of Google+ has brought discussions about privacy and personae back to the table for online communities of all kinds. It’s something some social media mavens and developers seem to have failed to consider recently, […]