Liveworld
post by: Matthew Hammer, VP- Marketing Twitter is a strange beast. (Sorry, Twitter, that’s not an insult, I promise.) A global social phenomenon that has grown exponentially, (218m active users sending 9,100 tweets per second), nearly every brand has a Twitter presence, whether it’s there to broadcast information and updates, drive sales, serve as an alternate customer service channel, or engage […]
post by: Matthew Hammer, VP- Marketing During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, “Our interactions on Facebook are important.” And if you look at some of his numbers, the comment was probably a major understatement. The Bentonville, Ark.-based retail giant sees a half-million monthly pieces of user-generated content—the lion’s share […]
post by: Matthew Hammer, VP- Marketing A panel of online community-building superstars convened at The Social Shake-Up to share their experiences and give tips on harnessing the power of community. Panel: Vanessa DiMauro, CEO of Leader Networks (Moderator) Lou Dubois, Social Media/NETDESK Editor, NBC News Dawn Lacallade, Director of Community Programming, LiveWorld Jennifer Mitchell, Lead, Community & Social Center of Excellence, Analog Devices, Inc. Panel Description: […]
post by: Matthew Hammer, VP- Marketing Recently, the CEO of a social media firm ranted publicly about a brand we all know, calling their reps liars on his blog and in social channels. Neither the name of the CEO nor the name of the brand is important here. What matters is if or when he should do this, using his prominence […]
post by: Matthew Hammer, VP- Marketing According to the 2012 Edelman Trust Barometer, only 50 percent of American customers trust business to “do what is right.” On top of that, a better deal is always a click away, and when a product or service isn’t 100 percent in alignment with expectations, buyers are quick to amplify their grievances online to all […]
post by: Matthew Hammer, VP- Marketing Everything we do starts here. Traditional advertising, digital, and PR marketing push broadcast messages at customers. We reject that. We concentrate on creating a brand experience for your customers in the context of social media, through dialogue and relationships. We reject one-size-fits-all and instead design technology that leverages human sensitivity and delivers true engagement, scalable […]
post by: Matthew Hammer, VP- Marketing Blog post based on Ryan Morris’ article “Brand Approach to Social Media: Where’s the Party?” from December 19, 2012. We’ve always thought of social media as a gathering of people — a party that the brand throws for its customers – similar to the Emmy Awards gathering the finest in the television industry, a celebration […]
post by: Matthew Hammer, VP- Marketing Taking a cab in Havana, Cuba, is nothing like taking one in the United States. The taxis there are communal, but it’s not like being in U.S.-based public transportation either. In New York, for example, people on the subway read, listen to music or thumb their iPads. There’s not much eye contact and striking up […]
post by: Matthew Hammer, VP- Marketing Did you know humor can help you engage with your customers on social media, clarify your brand’s voice, and extend your social reach? It’s true. Here at LiveWorld, we encourage our clients and their brands to tap into their sense of humor every once in a while—it draws an audience in, extends a welcoming hand, […]
post by: Matthew Hammer, VP- Marketing Earlier this week, LiveWorld held its first social media lunch and learn event in Bridgewater, New Jersey. Modeled from the success of a similar event at Social Media Week 2013, the event brought together an intimate group of like-minded marketing professionals for a case study presentation and panel discussion over lunch. Zoetis kicked off the […]