Liveworld
Happy Birthday, Facebook!
post by: Matthew Hammer, VP- Marketing post by: Matthew Hammer, VP- Marketing Category:
post by: Matthew Hammer, VP- Marketing Facebook Launches Trending: Social Marketing Meets Real-Time
post by: Matthew Hammer, VP- Marketing Facebook is rolling out a new Trending feature that shows users the most popular topics being discussed on the social network. Unlike Twitter’s trending feature, the Facebook version will show the user hot topics tailored to their individual interests, as well as the most popular topics on Facebook overall. Most users in the United States […]
The Best Social Media Storytelling Throws Customers To The Lions
post by: Matthew Hammer, VP- Marketing The following is inspired thinking from Future Buzz community member and LiveWorld CEO, Peter Friedman. If you want to put your finger on the zeitgeist of brand storytelling today, watch the recent GoPro ad, “Lions – The New Endangered Species.” Actually, you could watch any GoPro ad, but I like this one because lions are cuddly […]
Twibel – What Brands Should Know
post by: Matthew Hammer, VP- Marketing Courtney Love is being sued by her former attorney for libel based on a statement she made on Twitter. Who’s next? While it’s unlikely that brands or their agencies will be talking smack via their Twitter feeds, should they worry about getting sued for something that’s misconstrued — or for what their followers or fans […]
11 Questions on Content Marketing With Peter Friedman
post by: Matthew Hammer, VP- Marketing We are very excited to welcome Peter Friedman to our expert interview series today! Peter is the Chariman and CEO of LiveWorld, a social content marketing company that provides management of user content through innovative technology, and leading-edge services. Prior to LiveWorld, Peter was VP and General Manager of Apple’s Internet Services Devision, where he […]
Using Social To Support The Human Dynamic: LiveWorld & SMW14
post by: Matthew Hammer, VP- Marketing LiveWorld has been around since basically the beginning of social. Can you tell us more about how the vision that helped create LiveWorld and where you see social going in the next few years? Friedman: Our core team began work in social, or rather online community, all the way back in 1984 and 1985 at […]
Hip hop, scientists & pirate hats: How to get your company to work remotely
post by: Matthew Hammer, VP- Marketing Shatter the old adage that a company must have everyone under the same roof to have stellar team cohesion. That’s such an outdated and toothless argument, anyway. But how do you make remote working highly productive, income generating and efficient? I dare you to apply the following to your own business. Step 1: Get the […]
Go Big or Go Home: Using Big Data to Create Marketing Plans that Get Results – Part 2
post by: Matthew Hammer, VP- Marketing Don’t Just Grow — Analyze Big data’s ability to harness the explosion of data made possible by technology won’t amount to a hill of beans for you or your company if you don’t know how to use this information to create scalable business and marketing plans. After all, it’s not enough to grow for the […]
Five Tricks from Improv: Make Social Media Stories More Engaging Than SNL
post by: Matthew Hammer, VP- Marketing Storytelling has been marketing’s go-to buzzword for a couple years running. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to a brand and make it unforgettable. But when it comes to social media, few marketers get storytelling right. Traditional advertising follows a broadcasting model, and […]
15 Big Social Media Mistakes Companies Make and How to Avoid Them
post by: Matthew Hammer, VP- Marketing Social media can be a powerful marketing tool. But used the wrong way, social media sites can have a negative impact on your business — costing you goodwill and prospective customers. So how can you create a positive impression of your business and/or your products on popular social media sites, such as Facebook, Twitter, LinkedIn, […]