Liveworld
post by: Matthew Hammer, VP- Marketing With the widespread media coverage of the Internet security bug known as the Heartbleed bug, people are understandably anxious to know how exposed they are and what they can do to protect themselves. Brands are also understandably nervous to talk about security vulnerabilities in social channels for fear of stoking more anxiety among customers — […]
post by: Matthew Hammer, VP- Marketing In A League of Their Own, Tom Hanks exclaims, “There’s no crying in baseball!” This sentiment has been representative of the business culture for decades. In many businesses, employees have been reduced to numbers on a spreadsheet, and decisions are based on the almighty bottom-line. There has been no room for the human experience — […]
post by: Matthew Hammer, VP- Marketing Stephen Candelmo of Synapsify was struck by our CEO, Peter Friedman’s recent interview with Mashable, and wrote about the stories that can be found by brands in social media. As a result of Peter’s interview, Stephen writes about how a brand, with experienced analysis, can uncover themes that appear in the stories their customers are […]
post by: Matthew Hammer, VP- Marketing In the ever-evolving world of online communications, new words and phrases are frequently created. If you’re going to thrive as part of this world, then you need to understand the language. The purpose of this article is to provide you with better insight on some terminology of social media and give you the knowledge you […]
post by: Matthew Hammer, VP- Marketing We’ve come full circle. For most of our existence people sold things to others through one-on-one relationships. It’s only since World War II that mass media has enabled the few to sell to the many with any effect utilizing one-way communication. Now we’re going back to two-way conversations, enabled by new technologies – social media. […]
post by: Matthew Hammer, VP- Marketing Ahoy, mates! On March 8, I’ll be leading a workshop at SXSW, “Begin at the End: Content Planning for Insights,” giving participants a simple and accessible way to boost the ROI of their social programs by focusing on insight. In recent years, it’s become a common practice to post silly or provocative updates just for […]
post by: Matthew Hammer, VP- Marketing When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly. Turning to Facebook, and with the help of LiveWorld, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook […]
post by: Matthew Hammer, VP- Marketing For several years there has been a debate raging in the ranks of mountain bikers about wheel size, though first a bit of history. For most of their history, mountain bike wheels came in a single size: 26″ inches. For over 30 years those wheels carried riders and their bikes. A few years ago, the […]
post by: Matthew Hammer, VP- Marketing Does it seem like you’re spending a lot of time trying to create compelling, engaging content but still struggling to come up with a social ROI? If you answered “yes,” you’re like many brands that we see across many industries. At SXSW 2014, I led a customer-insights workshop that offered a readily achievable path to social […]
post by: Matthew Hammer, VP- Marketing Summary With the new Facebook Paper app, you could say Facebook is doing what LiveWorld has been doing all along these past 19 years: Using the human touch, scaled by technology. Available February 3, 2014 on the Apple iPhone solely, Paper is the latest mobile social experience offering from Facebook. According to Facebook, Paper is […]