Liveworld
post by: Matthew Hammer, VP- Marketing LiveWorld is welcomed to the Medical Marketing & Media Agency 100 list of top performing healthcare agencies in North America for the first time in 2023. With healthcare revenue growth, agency services doubling, and headcount up, LiveWorld continues to achieve industry and company milestones. Inclusion on the MM+M Agency 100 list solidifies LiveWorld’s position as […]
post by: Matthew Hammer, VP- Marketing Ohio University
post by: Matthew Hammer, VP- Marketing The surge in digital and social media usage combined with the elimination of in-person events is creating new challenges and opportunities for pharma marketers to capture attention. Adding to the predicament are, new platforms such as TikTok and ever-changing targeting capabilities of existing channels make it difficult to keep up and remain competitive. Marketing and […]
post by: Matthew Hammer, VP- Marketing Great patient storytelling can take many forms and serve numerous purposes. In our digital world, stories are told every day using blogs, videos and podcasts. And it’s easier than ever to reach target audiences through various social platforms or branded channels. Every patient has a story to tell. For pharmaceutical brands, getting the right patient […]
post by: Matthew Hammer, VP- Marketing There are few (if any) techniques more powerful than a well-told story to communicate a complex principle or convey a point of view. In healthcare, storytelling plays a meaningful role in shaping the patient journey. Case studies are traditionally used to educate physicians. Physicians, in turn, gather and document patients’ stories to determine diagnoses and […]
post by: Matthew Hammer, VP- Marketing Danny Flamberg oversees LiveWorld’s Healthcare Provider (HCP) practice helping clients develop marketing strategies for pharmaceutical and life science brands. Danny earned an A.B., an M.A. and a Ph.D. in econometrics at Columbia University. An Interview with Danny Flamberg Can you share how you found your way to LiveWorld’s pharma team and what you’re looking forward […]
post by: Matthew Hammer, VP- Marketing A convergence of forces is changing the landscape of healthcare at breakneck speed. The shift to value-based care is affecting how providers practice. Patients have become more consumeristic as they take on a greater financial burden for their healthcare. An explosion of digital technologies and the rise of social media is changing how people access […]
post by: Matthew Hammer, VP- Marketing What’s the best way to engage the imagination, influence behavior and drive action among your target audience? It’s the latest, well-known “secret” of marketing: storytelling. In the pharma industry, patient storytelling has become a highly effective marketing tool for educating and motivating patients through the life experiences of their peers. The storytelling process enables patients […]
post by: Matthew Hammer, VP- Marketing An interview with Martin Bishop, LiveWorld’s VP of Client Services. As Vice President of Client Services, Martin Bishop oversees day-to-day activities of LiveWorld’s clients’ social media programs. Martin works with clients to develop social media strategies that meet their business objectives and leverage the opportunities that social media provides for brand engagement and 1:1 dialogue. […]
post by: Matthew Hammer, VP- Marketing Dawn Lacallade, Chief Stategist and Healthcare Practice Lead at LiveWorld hosted a webinar, “New Marketing Opportunities Throughout the Patient Journey.” where she covered how marketers can capitalize on new opportunities to engage and influence your audience. Learn about the healthcare and consumer trends that are opening up new opportunities to connect with patients, caregivers and […]