Strategy & Inspiration for Digital Marketing & Social Media Experts
AI and Human Thinking: Divergence Meets Convergence
When people talk about artificial intelligence, they often focus on how much AI can do. But just as important is what AI leaves undone — and how humans fill that gap. Tools like ChatGPT are great at generating a wide range of ideas, possibilities, and options. In other words, AI excels at divergent thinking. But […]
Read moreTake Control of Your Brand Reputation on AI Search Engines
With the rapid adoption of AI-powered search engines like ChatGPT, Gemini, and other large language models (LLMs), the way consumers search for healthcare information is evolving. AI engines are quickly becoming a primary source of information for consumers, patients, and even healthcare providers researching diseases, treatments, and pharmaceutical brands. But have you considered what AI […]
Read moreGetting Seen by ChatGPT: What Brands Need to Know
As generative AI tools like ChatGPT become increasingly embedded in everyday life, more people are turning to them not just for curiosity, but for decision-making—about what to buy, who to trust, and which brands to consider. Whether they’re asking about a medication, a retail experience, or a tech product, users expect clear, confident answers. But […]
Read moreIntroducing the LiveWorld AI Brand Reputation Index: How Does Your Brand Show Up in AI?
AI is becoming the first-place patients go for information. The question is: when someone asks AI about your product, what kind of story does it tell? That’s why we created the LiveWorld AI Brand Reputation Index—our inaugural study that ranks 50 of the world’s top-selling pharmaceutical brands based on how they’re perceived by AI platforms […]
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