Strategy & Inspiration for Digital Marketing & Social Media Experts

The Unique Value of Social Media Comments in Pharma

January 22, 2025
Posted by: Dawn Lacallade, Chief Social Strategist, VP- Healthcare

Peer advocacy—patients sharing their own stories, encouraging others, and even addressing misinformation—is a powerful tool for brands, especially in industries like pharma where patient trust and adherence are vital. Here’s a look at why peer advocacy is effective and how it brings unique value to patients and brands alike.  Why Patients Trust Peer Advocacy  A […]

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Why Meta’s Relaxed Content Moderation Makes Brand Protection More Critical Than Ever

January 8, 2025
Posted by: Jason Liebowitz, VP- Sales

As Meta continues to adjust its content moderation policies, brands face heightened risks in maintaining their reputation and community standards across Facebook and Instagram. These changes make professional moderation services more essential than ever for protecting brand integrity and fostering healthy online communities. The Shifting Landscape of Meta’s Moderation Meta has begun taking a lighter […]

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2025 Pharma Digital Marketing and Social Media Trends

December 20, 2024
Posted by: Rishi Kadiwar, VP Strategy- DTC

The rapid evolution of the digital marketing landscape has significant implications for pharma marketers. While 2024 has been a polarizing year globally, marked by societal, political, and economic shifts, these dynamics are influencing healthcare consumer behavior and expectations. As we move into 2025, pharma marketers should look to adapt to these changes.  To navigate a […]

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Top Social Media Trends and Updates for November 2024

December 13, 2024
Posted by: Reagan Castleman, Social Media Manager

As 2025 approaches, social media continues to be a place for brands, creators, and users to connect. Here is a comprehensive overview of November updates across major platforms, ensuring you’re well-prepared for the year ahead.  Key Updates Across Platforms  Meta  Meta remains at the forefront of AI, leveraging it to enhance ad performance and addressing […]

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