Strategy & Inspiration for Digital Marketing & Social Media Experts
The Unique Value of Social Media Comments in Pharma
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Peer advocacy—patients sharing their own stories, encouraging others, and even addressing misinformation—is a powerful tool for brands, especially in industries like pharma where patient trust and adherence are vital. Here’s a look at why peer advocacy is effective and how it brings unique value to patients and brands alike. Why Patients Trust Peer Advocacy A […]
Read moreWhy Meta’s Relaxed Content Moderation Makes Brand Protection More Critical Than Ever
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As Meta continues to adjust its content moderation policies, brands face heightened risks in maintaining their reputation and community standards across Facebook and Instagram. These changes make professional moderation services more essential than ever for protecting brand integrity and fostering healthy online communities. The Shifting Landscape of Meta’s Moderation Meta has begun taking a lighter […]
Read more2025 Pharma Digital Marketing and Social Media Trends
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The rapid evolution of the digital marketing landscape has significant implications for pharma marketers. While 2024 has been a polarizing year globally, marked by societal, political, and economic shifts, these dynamics are influencing healthcare consumer behavior and expectations. As we move into 2025, pharma marketers should look to adapt to these changes. To navigate a […]
Read moreTop Social Media Trends and Updates for November 2024
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As 2025 approaches, social media continues to be a place for brands, creators, and users to connect. Here is a comprehensive overview of November updates across major platforms, ensuring you’re well-prepared for the year ahead. Key Updates Across Platforms Meta Meta remains at the forefront of AI, leveraging it to enhance ad performance and addressing […]
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