Strategy & Inspiration for Digital Marketing & Social Media Experts

Search Isn’t Search Anymore: Google AI Is the New Front Door

June 23, 2025

Posted by: Tricia Kashima, Media Director

Google Marketing Live 2025 As a Media Director, my role blends strategy with execution, seeking not just innovation, but impact. At Google Marketing Live 2025, the AI-first momentum wasn’t just buzz, it was a seismic shift. Here’s how I’m aligning this evolution with media strategy and performance. Amplifying Reach in Search with AI Overviews & […]

GEO vs. SEO – The Next Era of Search

May 23, 2025

Posted by: Tricia Kashima, Media Director

As a Media Director, I’ve seen search evolve from ten blue links to rich snippets, voice results, and now AI-generated answers. The arrival of Generative Engine Optimization (GEO) is more than just a trend; it’s a shift in how audiences find, consume, and trust information. And yes, it’s already reshaping the way we think about media […]

Beyond Keywords: Navigating Google Ads’ AI Revolution in Healthcare Marketing

May 8, 2025

Posted by: Tori Houston, Senior Digital Marketing Manager

In 2025, Google Ads is undergoing a transformative shift driven by artificial intelligence (AI). This evolution isn’t just another platform update, it’s a seismic change that will redefine how marketers across industries, including healthcare marketing agencies, approach digital advertising. The End of the Keyword Era? According to News Minimalist, Google is moving away from traditional […]

AI and Human Thinking: Divergence Meets Convergence

May 6, 2025

Posted by: Martin Bishop, Vice President, Client Services

When people talk about artificial intelligence, they often focus on how much AI can do. But just as important is what AI leaves undone — and how humans fill that gap. Tools like ChatGPT are great at generating a wide range of ideas, possibilities, and options. In other words, AI excels at divergent thinking. But […]